Who we are
Bitewise began long before it ever had a name.
It started with a small family-owned brokerage that spent years doing things the old-fashioned way—sitting down with real people in real communities. They helped families, small businesses, unions, police and fire departments, and even veterans understand dental benefits, guiding them toward quality plans that were affordable. Plans that made the most sense for their needs. Their mission: to make complicated coverage feel simple.
One day, curiosity struck.
They dug into national data and uncovered a staggering number—nearly 72 million Americans without dental insurance. It wasn’t just a local challenge. It was a nationwide gap. As they thought about the countless conversations they’d had over the years, a pattern became clear: people weren’t skipping dental coverage solely because of cost. Many simply didn’t know where to begin. They didn’t know what made a dental plan “good,” which benefits mattered, or how to compare their options without feeling overwhelmed.
The families rising generation of brokers and the trailblazers who paved the way before them began brainstorming on how they could help more people.
What if they could take everything they’d learned—every explanation, every comparison, every question answered—and turn it into one smart, easy-to-use platform? A place where all the guesswork disappears. Where consumers can choose from the most trusted, popular, and robust coverage. Where each option is broken down and simplified. Where enrollment is fast, and—best of all—comes with zero waiting periods. Ever.
They did just that and Bitewise was born!
A true blend of hard-earned wisdom with bold new ideas.
This isn’t just another website. It’s 20 years of real experience from a small, family-run brokerage committed to helping people and doing things the right way—built into a digital tool that empowers you to make confident, informed decisions about your dental health.
Excellence in coverage. Wisdom in choice. This is Bitewise.